VA Conference and Awards - Agenda




UK VA Conference Agenda for 26th February 2020, ExCeL London

Co-locating with The PA Show 2020, ExCeL, London.

Location: ExCeL,  Royal Victoria Dock, 1 Western Gateway, Royal Docks, London E16 1XL

2020 Agenda Details:

UK VA Conference and Awards:

Theme for 2020: Marketing 4 Sales - Winning more clients for VAs

Learning Points and Objectives – a summary:

Learn tools and techniques to help you understand your own business and market positioning.
Raise your awareness in the business world and what the client expects of a Virtual Assistant.
Improve understanding of the legal framework required to run any UK Virtual Assistant business.
Time is money – review effective and efficient ways of working and marketing your business.
Share the knowledge of the profession’s leaders and explore business opportunities for 2019 and beyond.
Network peer to peer, meet and understand which support groups can help you as a VA.

Celebrating Outstanding Virtual Assistants since 2007

If you would like to see feedback from previous conferences - see here:

Wednesday 26th February 2020 - Learning and Development Agenda

8:30am  Keynote Theatre

Welcome to The PA Show – 2020 VA Breakfast – sponsored by UK VA Awards

9:00 to 9:45am  Free to attend –  #SocialMediaVA

 LinkedIn or Lose Out? Effective Marketing for VAs

  Please register with The PA Show for this session 


Chair & Panel


Session Chair:

Joanne Hawkins



Caroline Wylie

Jane Cattermole

Catherine Gladwyn



Join us for our Breakfast session to get VA Day off to a flying start. Reserve your place now – for the last seven years this session is always a 'sell out' and fully booked with a waiting list.

The session's Chair will ask our panel of successful and Award winning VAs to share their personal preferences and tips for making Social Media effective.


With the ongoing developments of LinkedIn adding 'Open for Business' and 'Pro Finder' - the dynamics of the marketing landscape for Virtual Assistants continues to shift and evolve. Our panel will discuss and share opinions on which marketing channels and processes work, and why.

Click here for your free registration to attend The PA Show and then select your 'education program' to book your learning and development sessions. (UK VA Conference & VA Breakfast).

Wednesday 26th February 2019 – UK VA Conference 2020
Learning and Development Sessions One to Five

£80 + VAT for all UK VA Conference sessions
or £20 + VAT per UK VA Conference session
Bookings to be made via the The PA Show web site
. Click here for your free registration to attend The PA Show and then select your education program to book your learning and development sessions. (VA Breakfast & UK VA Conference).

  UK VA Conference Theatre 

UK VA Conference 2020
Marketing 4 Sales - Winning more clients for Virtual Assistants
10:15am  Session 1:  #SpeakupVA


Speak up and win more clients!




Jenna Davies

Networking and Public Speaking are powerful tools that go hand in hand, and when used effectively can have a huge impact as a marketing  activity to attract more clients.

Jenna is a serial networker and ex-broadcaster, with over 10 years experience as a public speaker in a variety of roles. Jenna will provide you with tips for making the most of opportunities to speak up, attract clients and make more impact in front of others.
11:15am  Session 2:  



Brand or Bland - How important is your VA business name?


The panel will discuss and explore the pros and cons of business names, brands, logos etc., covering key elements of VA branding and naming issues.


The session will also cover opinions on Self Employed or Limited Company options, franchise relationships, Trademarks, Copyright, and their experiences of managing Intellectual Property in a VA business.


12:15pm  Session 3:  #GDPRVA


Understanding how to make GDPR and your legal docs work for you




Suzanne Dibble


Leading multi-award winning lawyer, Suzanne, is a long term knowledge contributor to the Virtual Assistant profession, setting out much of the framework for the legal documents used by the UK VA professional today.


Suzanne is also a respected author and she will share her latest updates on the progress of GDPR - an essential topic that the VA Professional needs to do their best to fully understand

1:00pm  Lunch   Lunch is not included, please visit one of the show's refreshment areas
1:45pm  Session 4:  



Digital Marketing - Climb Online with Mark Wright


Mark Wright


Mark Wright, BBC Apprentice Winner 2014, will need little introduction!


Mark rarely holds back and he will share his latest leading edge views on what is hot and what is not, across a wide range of options in today's world of digital marketing


2:45pm  Free to attend  UK VA Awards  

2020 Announcements and Presentations


   – please register    UK VA Voice Awards: The VAVAs are here - and will be including VA Training Provider of the Year + much more!

UK Best Newcomer VA 2020

UK Outstanding VA 2020

3:30pm  Session 5:  



Deal or No Deal - Closing the sale (and more)!


Session Chair

Amanda Johnson



Caroline Wylie

Joanne Hawkins

Gwen Backhouse



Marketing activities completed, and your prospects become clients - easy as that?


Not if you have a fear of selling; have yet to master negotiation skills; and don't know what to charge?


Our expert panel will share their favourite tips for closing the deal and managing client expectations (and that should include complying with regulations - such as GDPR, AML, IR35 etc.)!

4:30pm  Sessions Close: UK VA Conference  

Venue Close:The PA Show Closes


All terms and conditions apply.
We must retain the right to make changes to the above Agenda(s)