Penny Power



Penny Power OBE
Digital Enterpreneur



2015 Day One: Session 1: Business in a Digital World

Penny joined the Technology Sector in 1983 and built many sales channels and help people that find technology challenging.

In 1998 Penny and Thomas Power founded Ecademy, the UK’s first social network for business, a fore-runner to LinkedIn which followed in 2002 and FaceBook in 2004, Penny and Thomas learned many of the lessons of building community and supporting people in this way. Ecademy was sold in 2012 – leaving a legacy of over 600,000 Micro Businesses who understood what it meant to be part of a global community as friends.

In 2009 Penny authored her book, “Know Me, Like Me Follow Me” which was followed by her Manifesto for Digital Business Britain in 2011 supported by Mark Prisk MP, UK Business Minister. Penny become a Sector Leader through this and learned how to help others elevate their voice in their communities and lead change through purpose.

Penny is especially focused on the Micro Business, that employ fewer than 9 people plus the sole trader and start-up. They make up 95% of the Business population and this group often find the workload and the strain of ‘going digital’ tough to manage around their already demanding schedules and business needs. To combat this resource and skill issue Penny founded the Digital Youth Academy (DYA) bringing a new Apprenticeship to market to help young people get jobs that played to their Born Digital strengths and embed them into our SME community to help them grow and digitally transform. In the first year of DYA 350 young people were given a job and made to feel empowered by the difference they made.

In the 2014 New Years Honours List Penny was been awarded an OBE for her commitment to ‘Entrepreneurship and Social Digital Development’.

In 2016, following extensive research and experience Penny is bringing to market a new concept in SME Support. The Business Café® will be a network of Café’s dedicated to SME’s, run and managed by Young Adults being trained in giving Digital Skills to the local business community. This is especially targeted at the more rural towns where businesses need this focal point and support for growth.