Lina Bourdon



Lina Bourdon
FSB Chair for Diversity


2019 VA Breakfast:
#MyVACareer - Can anyone start and grow a successful VA Business?

Join us for our Breakfast session to get VA Day off to a flying start. The session's Chair will ask our panel of successful and Award winning VAs to share their personal insights as to why they decided to run their own business and became a VA. Once a secret, their answers may surprise you?

Speaker profile:

Lina Bourdon – the Founder and MD of City & Country Financial Services Ltd, a practice of Independent Financial Advisers based in the City of London

Originally from the Ukraine, Lina lived in Russia for over a decade before moving to London and quickly establishing herself as a successful business woman and a great achiever.

Lina came in the UK in 2001. She was not able to find a job immediately and was told she was over qualified. Lina decided to take a different approach and set up her own business. In a short period of time and in the middle of the financial crisis she made a career in an industry dominated by men. Apart from running her business and working with clients Lina is well known for providing financial education to businesses and their employees. She has run financial seminars and workshops for a number of years and she also was a part of a project called “Money Made Clear” which was organised by the Financial Services Authority (the regulator of the industry at that time). Among organisations Lina has worked with are the House of Commons, Ministry of Justice, Home Office, UK Border Agency, John Lewis, Zurich, Sony, BUPA, NHS Trusts and local Government offices to name but a few.

Lina is an Ambassador for Women in Business who promotes and supports women. In 2015 she set up regular networking events for women who own and run small businesses. As a result of her work a year later she was appointed as one of the 15 members of the National Taskforce “Women in Enterprise” which was set up by the Federation of Small Businesses (FSB). Since June 2018 Lina has been leading FSB’s committee responsible for diversity policy and she is committed to “put every person who owns or runs a small business on the big business map”.