|"Aimee is incredibly knowledgeable and fantastic to watch."
— James Caan, former Dragon and recruitment entrepreneur
2017: Session 4: From Home Office to Global Recognition (with video marketing)
Following a decade as a leading recruiter, Aimee felt a deep desire to help passionate jobseekers find and communicate their voice in a very competitive marketplace.
She bought a second-hand camera from eBay and started making YouTube videos in her lounge.
The production quality was not the best (her cat made an appearance in one, as did a microwave lasagna) but the content was special, very special indeed. What she did was very obvious. She provided top quality careers advice, but her ‘why’ is what really captured people’s attention. Five years on Careercake.com is an award winning, online learning platform with more than 17 million viewings.
Aimee has worked for some of the largest recruitment companies before setting the award winning consultancy careers website, Careercake.com.
Aimee's YouTube careers videos, on various strategic channels have received over 17 million hits and her digital marketing activities have seen her win the Talent and Innovation award at the 2013 Institute of Director Awards, the Canmol (Chartered Institute of Marketing) Marketer of the Year Award and in 2014 she was awarded an Honorary Fellowship from Cardiff Metropolitan University for her contribution to careers and the community at large.
Aimee's success has seen her front a number of TV programmes recently as 'the recruitment expert' including:
BBC1 Wales' X-Ray - 9 episodes as the 'Recruitment Expert', 2010-2011
- BBC3 Cash Mob – Presenter, 2010
- BBC Learning – Careers Presenter, Apprentice for a Day – April 2013
- Online Careers Reality Show – Host of The Job Academy – 2013 (currently over 3 million views on YouTube and winner of the prestigious Creative Showcase Awards)
Aimee has her own #AskAimee careers column in Accounting Technician Magazine and she has been quoted in The Independent, Observer, Glamour, The Huffington Post and Jobs and Career Magazine. She also writes careers articles for The Guardian, Totaljobs.com, Stylist Magazine, Jobsite.co.uk and The Undercover Recruiter.
In 2015 Aimee presented to the Tedx community with her highly praised talk topic “Judgment. Don't let it frighten you'. You can watch her Tedx talk here.
In a nutshell, Aimee is a successful speaker, business ambassador, board advisor and recognised employment expert.