Lina Bourdon



Lina Bourdon
Panel Member


2018: Session 1: Survive and Thrive with Support Networks - Expert Panel
It can be a lonely old business to work as a sole trader or as the ultimate leader of a team. When you know that you can reach out to reliable support networks and draw on their opinions and guidance, your business challenges can be shared and overcome. Meet some of the very best network leaders and decide who you can turn to in those moments of need.

Speaker profile:

Lina Bourdon – the Founder and MD of City & Country Financial Services Ltd, a practice of Independent Financial Advisers based in the City of London

Originally from the Ukraine, Lina lived in Russia for over a decade before moving to London and quickly establishing herself as a successful business woman and a great achiever.

Lina came in the UK in 2001. She was not able to find a job immediately and was told she was over qualified. Lina decided to take a different approach and set up her own business. In a short period of time and in the middle of the financial crisis she made a career in an industry dominated by men. Apart from running her business and working with clients Lina is well known for providing financial education to businesses and their employees. She has run financial seminars and workshops for a number of years and she also was a part of a project called “Money Made Clear” which was organised by the Financial Services Authority (the regulator of the industry at that time). Among organisations Lina has worked with are the House of Commons, Ministry of Justice, Home Office, UK Border Agency, John Lewis, Zurich, Sony, BUPA, NHS Trusts and local Government offices to name but a few.

Lina is an Ambassador for Women in Business who promotes and supports women. Three years ago she set up regular networking events for women who own and run small businesses. As a result of her work she was appointed as one of the 15 members of the National Taskforce “Women in Enterprise” which was set up by the Federation of Small Businesses (FSB). The main objective of the Taskforce is to bring more women into business and help them succeed. Lina is responsible for work undertaken by the FSB Women in the Greater London region and she is committed to “put every woman who owns or runs a small business on the big business map”.